As a sales representative of Yves Rocher, a
well-known cosmetic brand in Europe, I am the type of person who works with
cosmetics on a daily basis. A lot of people, especially women, walk in to our
stores in search of the perfect products to help them take better care of their
skin.
From moisturizing
facial creams, to body lotions and perfumes,
Yves Rocher products for every
need.
One of the major
aspects, which can make a big difference from the start of a conversation with
a customer, is to know what type of skin they have. It happens often that a lot
of customers are not sure about their skin types. All they know is that they
want it to feel better and reduce the (first) signs of aging.
The most common questions
that I ask to find out what kind of products I should advise are: What kind of
cream are you looking for? What do you expect the cream to do? Do you have any
allergies? Is your skin in need of extra moister?
After getting an
answer from a customer and listening to their needs, I can advise them on a
certain product.
Now this may seem as
an easy task, but this is not always the case. The human eye can’t always
detect what the skin needs and therefor you have to rely on what is being told.
But it looks like this
could be over. Something, which will revolutionize the beauty industry, is on
its way! This tool will be able to
improve people’s skincare regime and the way they use their products.
Way, ALWAYS by your side.
WAY is a simple skincare service and environment monitoring device. WAY measures your environment, UV and humidity
with built-in censors. It monitors your skin conditions using a skin censor.
How does WAY work? The small device analysis
your surroundings and automatically sends data to the WAY mobile app. The app
provides you with personally optimized step- by step skincare consulting. WAY shows you how to improve your
lifestyle and skincare regimes as if you are visiting your dermatologist. It
also advises you on recommended skincare products and their usage suitable for
your own skin and tips for healthier skin.
Potential
growth.
I personally think
that there is a market for this device. This is something, which could be very
helpful, and was also designed to meet the beauty and skincare demands of
today’s modern woman’s busy lifestyle.
This stylish device
was founded in 2014 in Seoul’s trendy Gangnam district (remember the song?) as
a passionate concept to create a service for women that maintain a beauty and a
healthy lifestyle.
This concept falls
under the ‘Inline’ trend and a part of a megatrend within the field of
technology. The reason why is because
the device collects ‘digital’ data to accustom its users lifestyle. The
benefits of this product are endless. You’re not only focusing on improving
your skincare, but you are also taking up on improving your lifestyle.
All women of different
ages, from youngsters to more mature woman, can use this divice to their own
benefits. Whether it is to improve their skin conditions or to reduce aging signs,
WAY is a concept which can grow out
to be everyone’s go-to device for better skincare!
Sources:
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